1960s Buckhead office building revamped and totally leased out

January 23, 2019 | By Staff / Curbed Atlanta

A once unassuming—if not drab—office building in Buckhead has been primped for the modern age and is leased up to capacity, officials said this week.

It’s significant news for a 1963 structure that’s been called Buckhead’s first high-rise.

The former headquarters of the Charlie Loudermilk-founded Aaron’s furniture company, 309 East Paces Ferry Road—commonly called the Aaron Building—began its transformation after the company opted to sell it and relocate to Cobb County in 2015.

The joint venture of Knox Properties and Redan Group tackled the renovation.

What was once a blank white, 105,000-square-foot box is adorned now in a modern mix of brick, metal, and glass near The Shops Buckhead Atlanta and Buckhead Theatre.

The 12-story office tower is at full capacity, according to Lincoln Property Company Southeast officials, who shared the news soon after this story was published.

On Tuesday, Lincoln announced it had secured nearly 50,000 square feet of new office leases and expansions, with two new leases that filled the building up today.

The new tenants renting space in the Aaron Building from The Loudermilk Companies include investment firm Arkadios Capital, affordable housing investor Stratford Capital, real estate developer RocaPoint Partners, equity firm Brighton Partners, and e-commerce company Eastmont Group.

Coworking company Industrious expanded its footprint in the upgraded building and now takes up more than 30,000 square feet.

“It’s no surprise to me that with the design, accessibility and surrounding amenities that 309 East Paces is fully leased with some of the highest rents in all of Atlanta,” said Lincoln’s Hunter Henritze, according to a press release.

Take a closer look at the upgraded office space below.

This story was updated on January 23, 2019 at 12:25 p.m. to indicate that Lincoln had just finalized the last lease agreements needed to fill up the building.

Originally in Curbed Atlanta
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